George Bruton, CEO/Founder, SkoolLive How did you come up with the idea for SkoolLive? My mom is a school teacher, so school has always been a big part of my life. I've always been an "Ad Tech" kind of guy and wanted to help schools improve the technology they use on campus and improve school-to-student communication. Our […]

Director of media relations used to be a title with a fairly straightforward and obvious list of responsibilities: Pitch items of interest to newspapers and broadcast outlets; respond to requests for information from those same newspapers and broadcast outlets; manage the occasional news conference; serve as your institution's spokesperson. Then the internet happened. Websites that […]

To keep Stanford front and center in the minds and hearts of its graduates, the university's alumni association—like other institutions—is investing time on Facebook, Twitter and LinkedIn. The big attraction: instant, interactive, daily engagement—especially with young alumni. "Social media is the digital water cooler," says Adam Miller, Stanford University Alumni Association's director of digital and […]

Higher ed marketing leaders have to master the art of blending powerful and personalized customer experiences with the science of measuring and optimizing the impact of their initiatives. Yet many chief marketing officers haven't embraced their "inner data-lover self." Measurement is an afterthought at best, often checked off a busy to-do list via mindless reporting […]