How would you rate the digital marketing analytics process at your institution? Is marketing measurement all squared away? If I had to guess your answer, I’d say probably not. No matter how good you are, you can never check off the analytics box once and for all. Measuring digital marketing performance is not a project. […]
Legislators, parents and students are not the only ones asking questions about the cost and quality of higher education. As educators, we don’t hesitate to ask ourselves and our universities to push for improvements. One major hurdle remains, however, as the academy does more to encourage and reward research output than it does to support […]
Ten years ago, few universities employed chief information security officers. Now these administrators—known as CISOs—lead teams dedicated to shielding information, systems and research from internet thieves, and to keeping up with federal regulations. CISOs must ensure their schools are in compliance with a wide assortment of federal standards that pertain to the business of higher […]
Online proctoring has taken off over the last 5 years. What are the main issues it attempts to solve? It’s really three things. First, and foremost, it’s trying to prevent students from cheating during an assessment. Second, it’s about protecting the exam content, so students can’t copy and share exam questions with others. And third, […]
New York Gov. Andrew Cuomo made national news when, standing beside senator and former presidential candidate Bernie Sanders, he announced in January the most recent in a growing number of free tuition proposals. Coming on the heels of similar proposals by Sanders, presidential nominee Hillary Clinton and Rhode Island Gov. Gina Raimondo, Cuomo's "Excelsior Scholarship […]
Talk about awkward. It was July 1, and the moving vans had just rolled onto campus with the new president and his family. There was just one problem: the outgoing CEO had not yet moved out of the presidential residence. Although this really happened to one incoming president, who prefers not to reveal his name […]
Kate Wing, a senior at Smith College, will soon join the 14 percent. That is, the 14 percent of students who started their postsecondary education in a community college, then transferred to a four-year school and earned a bachelor's degree within six years of entry. "In general the pathways to transfer are not clear, and […]
A campus bookstore director relayed a conversation he’d had with the administrator to whom he reports. “I asked my boss whether he expected the store to generate as much profit as possible, or whether he wanted the store to ensure prices on course materials and other necessities were as affordable as possible for students.” The […]
International branch campuses continue to offer American colleges and universities opportunities in branding, enrollment and research. And overseas countries, as luck would have it, are often as eager to host as U.S. universities are to set up shop. The number of international branch campuses worldwide—operated by both U.S. and foreign institutions—grew to 249 by the […]
"Sophomore," fittingly, is derived from the Greek word meaning wise fool. From finding a major to deciding whether to study abroad—and questioning their identity in and outside of the classroom—it's a time when students settle in at school and begin realizing the decisions they make will impact the rest of their college careers. Traditionally, student […]
