Higher ed marketing leaders have to master the art of blending powerful and personalized customer experiences with the science of measuring and optimizing the impact of their initiatives.  Yet many chief marketing officers haven’t embraced their “inner data-lover self.” Measurement is an afterthought at best, often checked off a busy to-do list via mindless reporting […]

Universities welcome media coverage of college sports, groundbreaking research and alumni achievement—all of which generate recognition and revenues supporting their educational mission. Too often, however, racially charged events at universities have dominated those headlines. Racial diversity, inclusion and equality in higher education are hot topics. Low numbers of minority faculty, students and administrators, as well […]

1. Encourage drop-ins. During “career cafÁ©s” at Fairleigh Dickinson University’s Metropolitan campus in New Jersey, students can stop in for coffee and cookies, enjoy some music and chat with career counselors. “With this generation, something pops into their head and they want to deal with it right then and there,” says Donna J. Robertson, university […]

Like library administrators across the country, David Lewis of Indiana University-Purdue University Indianapolis is used to making hard choices. This year, he saved $200,000 by canceling dozens of subscriptions to scholarly science journals. In exchange, he began offering researchers on-request access to articles within hours, replacing the instant access they were accustomed to. He also […]