The needs of those who work and learn in institutions of higher education require environments that reflect their preferences and culture more than ever before. That’s why experiential branding and wayfinding have become integral parts of an institution’s architectural expression. While the brand—the story of who you are and why you exist as an institution— […]
While educators continue debating the use of mobile devices in the classroom, the tide seems to be shifting in favor of a new mobile paradigm as a way to ease students’ transition into the workplace. According to a Marketing Charts study, today’s college student owns an average of seven mobile devices and spends nearly four […]
There exist an endless number of articles, books, blogs, and interviews on the state of higher education (HE) in America. The themes are consistent – fewer resources, fewer students, bloated administrative staff, less affordability, unsustainable student debt, poor graduation rates, unimpressive employability skills and what the heck is a MOOC and why should I care. […]
If “the medium is the message” as Marshall McLuhan so famously proclaimed in Understanding Media: The Extensions of Man, then what is the message of contemporary distributed learning? One can only wonder what McLuhan would say in 2014. Yet, as far back as 1967, McLuhan predicted that “the little red schoolhouse is already well on […]
If you build it, they will come. Your alumni are already Facebooking, tweeting and linking in, in ever-increasing numbers. Colleges and universities are taking advantage of this activity to launch and grow robust social networks of graduates that strengthen alumni engagement, boost volunteerism and stimulate giving. “Over the years we’ve spent so much time and […]
“SuperText”—the interactive video and assessments within MOOCs—may be a threat or an opportunity to full-time business schools and MBA programs. It depends on which path officials take in deploying the technology, says the “Will Video Kill the Classroom Star?” report from The Wharton School of the University of Pennsylvania. Written by Wharton professors Christian Terwiesch […]
When Duke University class of 2008 arrived on campus to start their freshman year, they had no idea they would become pioneers. Why? Because each of the incoming freshmen received a free iPod as part of a program aimed at fostering innovative uses of technology in the classroom. I led the Apple team that helped […]
Student loan default can affect an entire campus, as high default rates negatively impact an institution’s federal funding. Therefore, it is essential to keep cohort default rates as low as possible. The right education and communication strategies can help borrowers gain the financial skills necessary to avoid default. This web seminar, originally broadcast on February […]
As the academic retail industry faces unprecedented changes in student behavior and rapid advances in technology, campus bookstores need to rise above the transaction. Today’s campus bookstores must focus on delivering a superior experience that supports and celebrates the cultural and academic aspirations of students, faculty and alumni. This web seminar, originally broadcast on December […]
The students you’re trying to reach today have grown up in a world in which nearly everything was an advertisement. When they were still in diapers they were bombarded with cartoon characters aggressively hawking sugar-laced cereals, and as they’ve grown older, the commercials, emails, texts, pop-ups and social posts crowding their view have only increased […]
