Colleges and universities need to be daring enough to present themselves in ways that connect with actual students, according to a higher ed marketing strategist and an arts and communication dean.

However, some respondents in the latest Anthology report note their dissatisfaction with communications, courses and campus environments during the pandemic.

Despite COVID's disruptions, only 5% of educators hope to return to the pre-pandemic classroom where online learning was rare.

As business is upskilling and government seeks to modernize assistance for educational programs, universities that get to know the new chief influencers of corporate learning can build strategic relationships that yield greater collective success.