University and college professors face new and exciting challenges today due to technological advances in smartphones and smartwatches and the implanted devices that are currently being tested. Students’ growing dependence on smartphones does not stop at the classroom door. Some students use these hand-held computers during class time to listen to music, check the time, […]

As textbook sales have declined, campus stores are relying on promotions to attract students who might not otherwise have a reason to visit. The wave of special events continues year-round in an attempt to drive business beyond the pre-semester rush.

If you are tasked with driving enrollment for undergrad or grad programs, but your marketing teams are not taking advantage of the myriad of ways to personalize digital content to increase lead capture, enrollment and retention—you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new […]

The investigations into election interference by Russian interests using Facebook and Twitter ads underscores the influence that digital advertising can have on opinions and behaviors. Everyone spends time online to be informed, entertained and educated with free content. The resulting traction and attention are always sold to the highest advertising bidder on a worldwide market. […]