Stephen Wilson, director of annual giving at Virginia State University, identifies donor prospects at no cost on LinkedIn. Using keyword searches based on profile information such as college, industry and job title, he finds potential matches and requests the connections. About half will respond and show interest in happenings at the university. “With 20,000 alumni […]
Why is digital marketing—so easily measurable—not measured in higher education at the level it is in other industries? I introduced the Higher Ed Digital Marketing Analytics Roadmap (HEDMAR), a year-long research project on digital measurement practices in my March 2017 UB column. This project was set to change the status quo in our industry by […]
The tragic shootings at Florida's Marjory Stoneman Douglas High School in February triggered a massive reaction by U.S. high school students, capturing the attention of the public and the media in ways students never had before. From rallies and marches to nationwide school walkouts and sit-ins outside congressional offices, many young people are pleading for […]
The percentage of students accepting job offers three months after graduation is a common—and logical—MBA student outcomes stat. But why do most business schools share that particular outcome, and others like it? It's likely the result of many institutions following the Standards of Reporting MBA Employment Statistics created by the MBA Career Services & Employer […]
IT leaders at The University of North Carolina at Chapel Hill recognized that unbundling, analyzing and sharing learning management system data could produce results, particularly in driving online students’ success. So they partnered with the College of Education to make it happen. Student behaviors such as ignoring the syllabus or not opening assignments will get […]
Are data silos a big problem in higher ed, and what are the most important reasons for taking them down? “It’s common to see a divide between interests in graduation and retention on the one hand, and teaching and learning on the other. These are complementary perspectives, yet many times they are siloed despite a […]
Public higher education has faced significant turning points over the last 70 years. The mid-century GI Bill that cemented higher education’s place as a public good and a private gain is one. Another is the transfer of research from declining corporate labs to university labs in the 1980s, to carry forward technology, health and quality […]
As higher ed futurists, we are asked about craven competition, niche branding, and distinctive marketing opportunities for a wide range of schools, colleges, and universities. One emergent strategic option for Engineering Institutes is to burnish their unique engineering, science, and technology niche, yet leverage the attributes and competitive advantages that come with attaining University Status. […]
For the seventh straight year, the rate of students reporting they may harm themselves—and, in turn, who seek counseling—grew, according to a new report by the Center for Collegiate Mental Health (CCMH). The majority of students’ distress can be reduced to manageable levels within two to 10 sessions at campus counseling centers, but many students […]
