U.S. higher education was dealt a serious blow last fall. The expansion of international education that has been a critical financial stimulus for American colleges and universities has experienced an alarming setback. International education in the forms of U.S. students studying abroad and U.S. institutions enrolling students from other countries has been an important area […]
IT leaders at The University of North Carolina at Chapel Hill recognized that unbundling, analyzing and sharing learning management system data could produce results, particularly in driving online students’ success. So they partnered with the College of Education to make it happen. Student behaviors such as ignoring the syllabus or not opening assignments will get […]
How you go to college matters more than where you go to college, says Bentley University President Gloria Cordes Larson. In her book Prepared U (2017 Jossey-Bass), Larson says institutions that focus on professional studies do a fine job preparing students for a job after college. But they often fall short on building “lifelong learning […]
From 2007 to 2016, higher ed campuses grew by more than 10 percent in building space, outpacing the 8 percent growth in enrollment during the same period, according to the most recent "State of Facilities in Higher Education" report from Sightlines. It is the fourth consecutive year of construction outpacing enrollment growth. Much of this […]
When it comes to space utilization, what is one aspect that higher ed institutions may not necessarily be thinking about but should consider? "Current trends in wellness combined with the space efficiencies of shared spaces over private offices and labs should lead to common facilities that optimize access to daylight, fresh air and connection to […]
Contrary to popular misconception, our student-athletes in higher education are persisting and completing their programs of study on time. According to Gallup and collegiate athletic association reports, student-athletes actually outperform their non-athlete classmates in persistence and graduation in a wide and varied range of program majors. Increasingly, student-athletes have chosen to study the diversified fields […]
Search committees and institutions recruiting academic leaders are often met with a major sticking point: the most appealing candidates often don't have much fundraising experience. Yet in today's climate, non-tuition sources of revenue are increasingly important and fundraising provides resources that can truly advance a university's agenda. Leaders across campus—deans, program directors, functional administrators, research […]
As textbook sales have declined, campus stores are relying on promotions to attract students who might not otherwise have a reason to visit. The wave of special events continues year-round in an attempt to drive business beyond the pre-semester rush.
If you are tasked with driving enrollment for undergrad or grad programs, but your marketing teams are not taking advantage of the myriad of ways to personalize digital content to increase lead capture, enrollment and retention—you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new […]
As higher ed futurists, we are asked about craven competition, niche branding, and distinctive marketing opportunities for a wide range of schools, colleges, and universities. One emergent strategic option for Engineering Institutes is to burnish their unique engineering, science, and technology niche, yet leverage the attributes and competitive advantages that come with attaining University Status. […]
