In an era when prospective students and their parents can learn about hundreds of schools from the comfort of their homes, the in-person campus tour offers a golden opportunity to tip the scales in your favor. The tour is also the most influential factor in enrollment decisions, according to a 2012 Noel-Levitz study. But too […]
Colleges and universities are under intense pressure to maintain enrollment, increase student retention and ensure student success. Predictive analytics can play a crucial role in these efforts at institutions of any size, by providing actionable data that can drive more effective strategic decision-making. In this web seminar, originally broadcast on May 5, 2015, an executive […]
In the time since Carey Haddock was a resident assistant 10 years ago, the typical job description has expanded and the stakes are much higher. "There's definitely an increase in pressure and responsibility for RAs today," says Haddock, who now trains and supervises RAs as assistant director of housing and residence life at Salisbury University […]
Loan default rates and an expanding focus on student success have made strong student financial literacy efforts a higher ed norm. But as students and their parents continue to grapple with paying for school, money management lessons from colleges are becoming a family affair. "Encouraging students and their families to communicate about financial responsibilities and […]
Lone Star College has the fourth highest number of international students among U.S. two-year institutions, but the Houston-area school does not recruit abroad aggressively, says Nithy Sevanthinathan, the executive director of international student services. While officials at Lone Star—which has a total enrollment of 95,000—attend job fairs overseas, its international marketing is a bit more […]
As the NBA season comes to a close, we are reminded of 10 year old Lebron James Jr., son of all-star Lebron James. Junior's basketball skills have already garnered NCAA attention which led to Lebron James Sr. declaring his son "already got some offers from colleges" and that "it should be a violation. You shouldn't […]
Institutions collect a wealth of data regarding admissions, financial aid and student success factors. All of these data provide a holistic view of prospective and current students, but it is crucial that this actionable intelligence be used to create and deploy personal and productive messages. In this web seminar, originally broadcast on April 23, 2015, an […]
Early-college high schools have inspired a new wave of close collaboration between K12 and higher education as both sides recognize the benefits of better preparing students for the rigors of college life and coursework. High school graduates who've taken college courses and experienced campus life—and who may have collected up to two years' worth of […]
Few of us could imagine where we would be in our institutional branding efforts without the internet and its related marketing and public relations applications. These digital tools have become our "digital front doors," granting us the ability to effectively and efficiently share content with those eager to learn more about us. With that said, […]
Eight years ago this month, Seung-Hui Cho, a senior at Virginia Tech, shot and killed 32 people and wounded 17 others on campus before committing suicide. In the aftermath, Aradhana Bela Sood, senior professor for child mental health policy and professor of psychiatry and pediatrics at Virginia Commonwealth University School of Medicine, was named to […]
