For all the advantages of online learning—flexibility, personalization and affordability among them—there can be downsides for some students. Traditional, on-campus students can take advantage of a wide variety of social and extracurricular opportunities, but online students may feel isolated and disconnected from their peers and from their college or university—and risk losing the engagement so crucial […]
The Association of American Colleges and Universities recently delivered a wake-up call to both students and administrators about how well prepared college graduates are for the world of work. The survey, which was completed by both college students and employers with more than 25 employees, showed students consistently rated themselves as “well prepared” when employers […]
A family's willingness to pay for a college education relies heavily on an institution's ability to articulate return on investment. Discounting tuition through scholarships and other financial aid is the most common approach to increasing a college's perceived value, as these strategies reduce the net cost to the family. Many efforts are being implemented to […]
There was a time when colleges and universities could put their best marketing message out to the masses, and wait for students to respond and express interest. Today, it's about being aggressive without being pushy, being more student-focused without being intrusive, and being more open to digital communication without sacrificing authenticity. It's a fine line […]
When it comes to producing college publications, it is important to captivate your audience. There is no better way to communicate with students, staff, faculty, alumni and potential prospects than on the devices they already use. Distributing your college marketing materials, alumni magazines, admissions brochures, university athletics, student portfolios and more through mobile apps is […]
Institutions are under increasing pressure to provide more services, despite reduced operating budgets and elusive funding, and amid calls to hold down tuition. To meet these challenges, leading institutions are combining innovative approaches to technology and strategy by moving to the cloud, adopting managed services and focusing on strategic planning. In this web seminar, originally […]
Anthony Frank, president of Colorado State University, issued a campuswide challenge in 2012: Make CSU a model school where everyone can work and learn. An important first step was making the school more accommodating to the needs of women. One strategy was opening a child care center last fall and adding comfortable seating in lactation […]
Higher ed’s reliance on adjunct faculty, hardly a secret anymore, has gotten much scrutiny in the past few years. Institutions of all types benefit from the fact that adjuncts—provided they don’t become eligible for health benefits by working more than 30 hours a week—can be employed for a fraction of the investment needed for full-time […]
When you think “rebranding campaign,” it most likely conjures up images of marketing and communications officers meeting with the school president and board of trustees to toil over logo colors, mascots and slogans. In reality, it’s a much more complex process, involving the entire school community. And its impact can be felt across all institutional […]
Last January, The Campaign for Oregon State University surpassed its $1 billion goal—almost a year ahead of schedule. It was the university's first comprehensive campaign, and it also exceeded its goal of raising $200 million for facilities and equipment—providing all or part of the funds for building, renovating or acquiring more than two dozen facilities. […]
