If you've worked in enrollment for more than a minute, you know the ground keeps moving under your feet. Fewer students. More scrutiny. A world where "AI" and "ROI" get tossed around in the same sentence as "application funnel." Strategic Enrollment Management used to focus on managing the process: recruit, admit, yield, repeat. The job now stretches far beyond that. It involves steering a complex system that balances institutional mission, market realities, and rapid technological change. So how do you lead when everything — students, staffing, policy, even purpose — feels like it's in motion? You start by asking better questions.
The institutions winning this race aren't the ones with the most AI tools—they're the ones using AI strategically to deliver experiences their students can't get anywhere else.
Eduardo M. Peñalver, now president of Seattle University and former dean of Cornell Law School, has been selected as the 49th president of Georgetown University.
Date & Time: Tuesday, November 18th at 2 p.m. ET <br><br> In this candid conversation, three college presidents share how they're prioritizing AI investments that directly impact student learning experiences and focus on operational efficiencies that can free up resources and improve service delivery. Attendees who join the session live will be able to participate in a workshop where they can share and rank AI adoption strategies.
