Alice L. Brown doesn't pull punches when discussing the problems of leadership at the small schools that constitute the Appalachian College Association. Some, she says, are barely surviving and their leaders seem reluctant to take the steps necessary to change course. Brown served 15 years as president of the Appalachian College Association, a nonprofit consortium […]

Determining the return on investment for virtual admissions interviews involves understanding the resources and when the technology will be used. At the University of Rochester, the commitment is bigger than most. One full-time employee and eight senior students have been hired and trained just to conduct Skype interviews during this admissions cycle, says Jonathan Burdick, […]

Administrators, faculty members and campus staff have been ordering all sorts of supplies from Amazon.com for years, but it was only recently that the e-tailing colossus jumped formally into the higher ed and business-to-business procurement market. And some in the procurement world see benefits ahead. "If they are bringing a new level of service and pricing […]

There's a special relationship between decision-makers and benchmarking in higher education. Whether in information technology, marketing or even academics, rarely does anything get done before knowing what other institutions did. In higher education, benchmarking data is often one of the first steps on the path to action. Digital marketing isn't an exception to this rule. […]