Solid and productive town-gown relationships can be achieved if they are based in building community and in creating partnerships. Our professional paths came together in 2011 in Bowling Green, Ohio. As the newly elected mayor and the newly appointed university president, we recognized that working together on important initiatives would build the university's and the […]
When we first learned of Hope International University's (HIU) strategic partnership with Nebraska Christian College (NCC), we were skeptical to say the least. Indeed, we can well imagine that some folks within and beyond the HIU and NCC communities thought that the proposed transaction was misguided. After all, HIU's main campus is situated in an […]
The cost of college, a daunting concern for many American families, is now the central storyline of a Hollywood movie. In a short-lived summer movie release called The House, Will Ferrell and Amy Poehler, a middle-class couple, open an illegal casino to cope with their personal gamble: how to pay for their daughter's college tuition. […]
It’s no secret that insufficient cybersecurity is a concern on the minds of many in higher education. From IT support staff to upper-level administration, everyone wants to protect student data from the hackers who hope to pilfer it. In the March UB “On Topic Q&A,” security and risk consultant Joanne Martin indicated that students and […]
At the University of Leeds in England, students taking classes in the Roger Stevens Lecture Theatre sit at small, trapezoid-shaped tables on tiered levels, working on group projects on a laptop connected to a video-sharing system. At the University of Hong Kong, students meeting at the Chi Wah Learning Commons collaborate with classmates on joint […]
A culturally rich, historically black neighborhood in Pensacola, Florida, has been experiencing gentrification. To keep the legacy of the Belmont-DeVilliers community alive, a local engineer is guiding a group of University of West Florida undergraduates creating a virtual version of the neighborhood—along with a small brick-and-mortar museum to showcase the project. It's just one of many […]
Stephen Wilson, director of annual giving at Virginia State University, identifies donor prospects at no cost on LinkedIn. Using keyword searches based on profile information such as college, industry and job title, he finds potential matches and requests the connections. About half will respond and show interest in happenings at the university. “With 20,000 alumni […]
Half of community college students report transferring as a goal but have never taken advantage of transfer advising, says a 2018 national report by the Center for Community College Student Engagement. Returning learners, however, are more likely to seek advice, with 78 percent saying they met with an advisor. Additionally, more student athletes have met with an advisor two […]
After the Virginia Tech tragedy, colleges began to build teams of administrators and faculty to better recognize and support distraught individuals on campus. At Augusta University in Georgia, the Campus Assessment Response and Evaluation (CARE) team, a division of student life, includes: the director of student counseling and psychological services the director of health […]
Why is digital marketing—so easily measurable—not measured in higher education at the level it is in other industries? I introduced the Higher Ed Digital Marketing Analytics Roadmap (HEDMAR), a year-long research project on digital measurement practices in my March 2017 UB column. This project was set to change the status quo in our industry by […]
