Not long ago, I asked presenters at the Higher Ed Analytics Conference what the next “big thing” would be. Their answer? Universal Analytics, or UA. Philippe Taza, of the Montreal-based digital marketing agency Higher Ed Marketing, explained that tracking a visitor across multiple devices would be both important and desirable—something UA will make possible. Alan […]
“Generation C” is demanding video in all aspects of their lives, including in their learning experiences. Universities ought to harness the power of academic video not only to meet these expectations, but to realize the power of lecture capture, personalized education, and flipped classrooms. In this web seminar, broadcast on August 20, 2013 and hosted […]
Gone are the days when university CIOs filled their time with trouble-shooting computer bugs and managing servers. While today's university IT staff are still technical experts, they are now expected to be much more than on-campus tech support. "CIOs are at the center of a campus conversation about the proper relationship between technology and education," […]
With funding cuts, falling enrollments and increased competition from MOOCs and other low-cost online programs, higher education has been under enormous pressure in recent years. But pressure often leads to positive change, and many schools are looking at continuing education as an ideal area for that change. Approached strategically, CE offers an untapped opportunity to […]
While details of President Obama's college affordability proposals are not fully known, what is clear is that higher education is going under the microscope to prove its value. Add to that a growing chorus of pundits who believe that a liberal arts education is a waste of time and a relic of the past. But […]
These days, institutions can't say they fully "control" their recruitment and enrollment process—but they can adjust to how prospective students and their families are navigating it. Five years ago, RuffaloCODY set out to understand the student perspective by conducting what is now an annual survey of high school sophomores, juniors, and seniors. The goal was […]
For an increasing number of faculty members, class prep has gone high tech. It’s not about simply reviewing notes and planning course exercises. It also involves stepping in front of a video camera. Whether it’s for distance learning programs or flipped classrooms, colleges and universities now need faculty who are able and willing to teach […]
In the epic Hunger Games trilogy, Katniss learns that to survive, it is not enough to know where to be—it is just as important to know where not to be. For higher education, this means knowing what programs to curtail, and what markets to stay out of. Many institutions need to reduce their reliance on […]
How an institution labels its continuing education division often reflects its mission or goals. Below are some examples of terminology used in the field—and insight into why each institution made that choice. Center for Lifelong Learning Santa Barbara Community College (Calif.) Officials recently broke down the CE division and integrated many previously free, noncredit offerings […]
The high and rising cost of education, coupled with a vast range of low-cost options flooding the marketplace, has impelled much of higher education into an "adapt or die" mindset. This is relatively uncharted territory for many institutions. But what they may or may not realize is that a pocket of wisdom might be found […]
