Most Institutions of Higher Education (IHE’s) have issued plastic Campus Cards for decades based on a 30-year business model. Perhaps it is time for administrators to review this process in light of current technology and dramatic shifts in generational expectations. Development of a contemporary business model, which may include migration to a “virtual” Campus Card, […]
Director of media relations used to be a title with a fairly straightforward and obvious list of responsibilities: Pitch items of interest to newspapers and broadcast outlets; respond to requests for information from those same newspapers and broadcast outlets; manage the occasional news conference; serve as your institution's spokesperson. Then the internet happened. Websites that […]
To keep Stanford front and center in the minds and hearts of its graduates, the university’s alumni association—like other institutions—is investing time on Facebook, Twitter and LinkedIn. The big attraction: instant, interactive, daily engagement—especially with young alumni. “Social media is the digital water cooler,” says Adam Miller, Stanford University Alumni Association’s director of digital and […]
American higher education in 2016 faced increased pressure on performance—from students with high expectations and an economy in need of qualified workers. Colleges and universities were also being pushed to eliminate administrative and academic silos to help students of all ages and backgrounds succeed. Here’s a look back at what made headlines in higher ed […]
Higher ed marketing leaders have to master the art of blending powerful and personalized customer experiences with the science of measuring and optimizing the impact of their initiatives. Yet many chief marketing officers haven’t embraced their “inner data-lover self.” Measurement is an afterthought at best, often checked off a busy to-do list via mindless reporting […]
How many databases does your campus administer in the broad area of student support? American University uses more than 36 databases for different student-related administrative and learning management functions. Each data system was designed to serve the professional needs of discrete administrative units and is maintained and updated as needed. For the most part, these […]
When Centenary College was granted university status in May, the news was celebrated by students, faculty, alumni and staff. For the marketing and student recruitment team, the renaming was an opportunity to build awareness of the distinctive experience our institution offers career-oriented students. And one of the first places we needed to make the Centenary […]
Technology can be a powerful resource for behavioral health care. It grants a level of comfort and anonymity to those who have questions or concerns about their mental health, making it easier to reach people who otherwise might not seek help. Telehealth solutions—like patients meeting their therapists for sessions over Skype or using mood tracking […]
How many databases does your campus administer in the broad area of student support? American University utilizes more than 36 databases for different student-related administrative and learning management functions. Each data system was designed to serve the professional needs of discrete administrative units and is maintained and updated as needed. For the most part, these […]
A retired nursing professor traveled to India to compile a how-to book for the country’s nurses. A one-time professor of religion took up digital photography. A former drama school dean helped a local theater company stay afloat. Janette Brown, assistant vice provost at the University of Southern California, has seen the phenomenon often: faculty members finding […]
