When campus marketing departments and admissions offices collaborate, valuable strategic alignments can be formed. Well-coordinated teams ensure that institutional branding messages speak to recruitment needs, while the recruiting messages encourage brand awareness and market penetration that resonate with faculty, staff and alumni. A shared reporting structure is one way to foster these alignments. Additionally, a […]
Campus newspapers face many of the same challenges confronting the professional media—inconsistent readership, dwindling financial resources, and competition with bloggers and social media. And when it comes to the involvement of administrators in editorial decisions, a movement now spreading across the country is pushing state legislatures to reaffirm the press freedoms of student journalists—particularly at […]
American higher education in 2016 faced increased pressure on performance—from students with high expectations and an economy in need of qualified workers. Colleges and universities were also being pushed to eliminate administrative and academic silos to help students of all ages and backgrounds succeed. Here's a look back at what made headlines in higher ed […]
Recently, plaintiffs' attorneys have brought dozens of lawsuits against universities alleging that their retirement plan fiduciaries breached their duties under the Employee Retirement Income Security Act of 1974 (ERISA). A failure to fulfill fiduciary duties under ERISA can lead to serious consequences, including personal liability under ERISA. There are steps fiduciaries can take to discharge […]
Enrollment management presents one of the most pressing challenges for many institutions in the current higher education landscape. Uncertain economic conditions, stretched institutional budgets, dependence on tuition revenue, increased competition for top students, and changing demographics have all intensified the need for effective enrollment strategies—and for exceptional managers to champion those strategies. As a search […]
Donald Trump's pick for secretary of education, billionaire businesswoman and philanthropist Elisabeth "Betsy" DeVos, is more of a household name in K12 than higher ed circles. DeVos has worked to promote school choice and voucher programs, including creation of Detroit's charter school system. She sits on the board of the Foundation for Excellence in Education, whose […]
After years of working with multiple food service vendors and local restaurants, administrators at Carnegie Mellon University in Pittsburgh decided in January 2016 to bring fast-casual bakery chain Au Bon Pain to campus. The school's first experience with a national restaurant franchise, it was a 12-month process from the brainstorming phase to opening the doors […]
In today's world of vast networks and complex data analysis, the student information system is becoming a powerful tool to track—and influence—student success. By looking at the big picture of data generated across an institution's enterprise resource planning (ERP) software—including the student information system—universities can begin to forecast student outcomes. "We're recognizing that much of […]
When Centenary College was granted university status in May, the news was celebrated by students, faculty, alumni and staff. For the marketing and student recruitment team, the renaming was an opportunity to build awareness of the distinctive experience our institution offers career-oriented students. And one of the first places we needed to make the Centenary […]
Higher education historians often trace the modern growth and democratization of American higher learning to federal student financial aid – providing a system of higher education financing that has opened the doors of college and university campuses to students and families who would otherwise be unable to afford the spiraling costs of college tuition. […]
