The world of search is vast and can be overwhelming for universities looking to reach prospective students. How do you stand out among millions of internet searches and connect the right learners to the right programs? Search engine marketing, known as SEM, is a great way for higher ed institutions to find learners who are […]
The COVID-19 pandemic marked a turning point for higher ed, and universities felt it right away. After all, they had to complete an enormous task quickly — moving their courses online overnight. This experience pulled back the curtain on how complex well-designed online courses can be. It also motivated many universities to seek outside help […]
Applying to college may never be as easy as requesting a Lyft. But with Student Journey, we're helping universities offer the self-guided admissions experience that learners prefer. Corey Miller, our Vice President of Customer Marketing, shares how focusing on the learner experience can deliver a substantial ROI for your institution. Digital life has totally changed people's […]
In analyzing 80 million job postings, a labor market analytics firm found employers seek skills such as critical thinking four times more frequently than the top-five technical skills.
