Editor's Note: This is part 3 of a 3-part series on b-school survival. Read Part 1 and Part 2. In a competitive landscape, business schools that aren't in the top tier of MBA rankings must find other ways to differentiate themselves. Many are highlighting student success data and employment outcomes to captivate MBA candidates whose biggest consideration is: […]
IT leaders at The University of North Carolina at Chapel Hill recognized that unbundling, analyzing and sharing learning management system data could produce results, particularly in driving online students' success. So they partnered with the College of Education to make it happen. Student behaviors such as ignoring the syllabus or not opening assignments will get […]
Classrooms, libraries and residence halls may appear to be the key points of interest on campus tours—but dining halls can generate even bigger buzz. Students scrutinize menus, looking for labels such as vegetarian, vegan, gluten-free, allergen-friendly, kosher or halal. Spotting those options could mean the difference between enrolling or choosing another school. "We've had students see […]
When it comes to space utilization, what is one aspect that higher ed institutions may not necessarily be thinking about but should consider? "Current trends in wellness combined with the space efficiencies of shared spaces over private offices and labs should lead to common facilities that optimize access to daylight, fresh air and connection to […]
Contrary to popular misconception, our student-athletes in higher education are persisting and completing their programs of study on time. According to Gallup and collegiate athletic association reports, student-athletes actually outperform their non-athlete classmates in persistence and graduation in a wide and varied range of program majors. Increasingly, student-athletes have chosen to study the diversified fields […]
If there's one thing small college purchasing managers know for sure, it's that they have to be smart about a lot of things. "At larger schools, people in purchasing have more specialization—they only do IT or facilities or science. Those of us at small colleges have to be able to do everything," says Allison Canada, […]
As higher ed futurists, we are asked about craven competition, niche branding, and distinctive marketing opportunities for a wide range of schools, colleges, and universities. One emergent strategic option for Engineering Institutes is to burnish their unique engineering, science, and technology niche, yet leverage the attributes and competitive advantages that come with attaining University Status. […]
Editor's Note: This is part 2 of a 3-part series on b-school survival. Read Part 1. Applications to full-time, two-year MBA programs in the U.S. have been down since 2014, and this past fall, 64 percent of programs reported declines, according to the Graduate Management Admission Council's "Application Trends Survey Report 2017." To counter that, […]
College admissions teams now go beyond zip codes and SAT scores to micromatch students who are most likely to apply to, enroll in and succeed at their institutions. In this new era, administrators consider everything from a student's interests and non-school activities to what they like on Facebook and how long they spent on the […]
In what ways do you see colleges falling short in utilizing data to make better admissions recruitment and acceptance decisions? What kinds of data should they be using more of or better? "Many colleges are not viewing their admissions decisions through the lens of retention and degree completion. Institutions should understand the profile of their […]
