Since the action began in early December, nearly 4,000 students have signed a pledge to withhold spring tuition payments beginning Jan. 22.

Colleges and universities need to be daring enough to present themselves in ways that connect with actual students, according to a higher ed marketing strategist and an arts and communication dean.

President Steve Thorsett hasn't been afraid to make bold changes or challenge the status quo at the highly regarded Oregon institution. The results have been refreshing.

Looking ahead to 2021, being able to deliver succinct, well-thought-out messaging from college leaders will be a must, especially with various stakeholders looking for guidance