It has been demonstrated amply that financial aid leveraging can, under the right circumstances, increase enrollment and net tuition revenue. For some, however, that isn't the case. Enrollment leaders must therefore assess other aspects of recruitment to determine how effectively they are working to build larger, more committed applicant and admit pools, especially when increases […]
Vocation. This is a word with deep and important significance. Liberal Arts. This is an ideal of education with an equally deep set of meanings. Liberal arts colleges already do a great job developing a diverse group of socially responsible, critical thinkers, but they must start guiding students to their true vocation. For liberal arts […]
The rapid increase in the Hispanic population on American campuses requires administrators to tailor support services to this new wave of students that's forecast to continue growing. Support from three federal grant programs is available to help colleges that qualify as Hispanic-Serving Institutions, or HSIs. The funding can cover student support services and other initiatives—such as […]
There's a special relationship between decision-makers and benchmarking in higher education. Whether in information technology, marketing or even academics, rarely does anything get done before knowing what other institutions did. In higher education, benchmarking data is often one of the first steps on the path to action. Digital marketing isn't an exception to this rule. […]
Effective collaboration between administration, academic officers and faculty is crucial for effective leadership at colleges and universities. Enrollment levels, academic freedom, financial viability and student success could all be affected if these individuals don't team up to develop and implement an effective strategy. I recently had firsthand experience on how close collaboration between the chief […]
At first glance, Deyven Ferreras looks like a typical university student: youthful face, college sweatshirt, backpack. But until recently, his backpack carried more than books. Quite literally, it was his lifeline. Inside was a left ventricular assist device (LVAD), a mechanical pump that helped his weakened heart move blood throughout his body. Ferreras, a second-year […]
The University of Connecticut's recent announcement of a planned learning community intended for first- and second-year African-American male students has reignited a decades-old debate regarding ethnically themed living spaces on campus. Two members of the U.S. Commission on Civil Rights penned a letter to university President Susan Herbst urging her to reconsider the community's launch. […]
The twin goals of affordability and diversity dominate the nation's push to expand access to higher ed, but another critical factor—geography—is drawing more attention for the role it plays in where students go to college. With more than half selecting colleges less than 50 miles from home, there's growing concern about "education deserts"—localities that lack […]
Vocation: It's a word with deep and important significance. Liberal Arts: This is an ideal of education with an equally deep set of meanings. Liberal arts colleges already do a great job developing a diverse group of socially responsible, critical thinkers, but they must start guiding students to their true vocations. For liberal arts colleges, […]
When endowment returns are way down, it's not exactly prudent to spend the same percentage of the endowment for institutional operations each year, with the assumption that target investment payoff percentages will return. And, right now, down they are. Endowment investment returns fell from an average of 15.5 percent for Fiscal Year 2014 to 2.4 […]
