Square is the new landscape when it comes to video. The aspect ratio of the videos and pictures that you post is as accurate an indicator of your age as your driver’s license. If you have never considered locking your iPhone in portrait mode, then you are equally likely to dismiss cuffed overalls, kombucha, or […]
Recruiting adult learners for continuing education and degree completion programs may be one of the most challenging tasks in higher education—but it also represents a great revenue opportunity because a large majority of the labor force does not hold a bachelor’s degree or higher. One-third of the population graduated high school, 16 percent have completed […]
Colleges and universities are in crisis mode. The digital age continues to transform disciplines—dissolving some, and merging and reconfiguring others. Yet a highly trained and college-educated workforce, one grounded in the ethics of how to best harness new technologies to benefit humanity, is needed more than ever to tackle issues such as cyberwarfare and artificial […]
The days when a trip to campus automatically included a stop at the bookstore are long gone—but these stores are facing the challenge from online retailers head-on. Students, like all consumers, have their choice of where to shop—and online giants tempt them with massive selections, super deals and services such as free, fast shipping. With […]
Morgan Neville’s documentary Won’t you be my Neighbor? chronicles the first and most famous attempt to adapt video technology to educate. In an early scene shot in 1968, Fred Rogers, seated before a piano, explains the basis of his signature academic video-presentation style—the importance of establishing a dialogue to teach. Due to the limitations of […]
While direct mail and phone remain strong methods of courting donors, advancement offices face the reality that younger alumni may not even have a landline or use a checkbook. More than 1 in 5 online donations were made on a mobile device in 2017, according to research from the Blackbaud Institute for Philanthropic Impact. In […]
If you are tasked with driving enrollment for undergrad or grad programs, but your marketing teams are not taking advantage of the myriad of ways to personalize digital content to increase lead capture, enrollment and retention—you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new […]
The Johnson Cornell Tech MBA is conferred by the Samuel Curtis Johnson Graduate School of Management at Cornell University, but students don’t do all of their coursework at the Ithaca-based business school. “Our Tech MBA is very unique in that our students are living and working with students from other [Cornell] programs in what we […]
