The free lunch for marketers is over on social media. Now that Facebook, Twitter, LinkedIn and, more recently, Snapchat can boast millions of daily users, they can set the prices—and encourage users to pay through the algorithms ruling user feeds. Social media might be about the people, but for the top players it’s about business. […]
Times of transition are always a good opportunity for evaluating processes in a financial aid office. So when the director of financial aid at Beloit College in Wisconsin took a new position, leadership at the 1,350-student institution decided to examine that department’s business operations. “We wanted to see if we were operating at best-practice level,” […]
Print marketing is often an opportunity for improvement for higher ed institutions, particularly print mailings. What is the most common setup? Recruitment typically begins with the purchase of lists of prospective students’ addresses. Ensuring those lists are accurate is a huge undertaking, especially when marketing leaders want to segment mailings by different criteria. For 95 […]
An eye-catching new home for STEM departments and programs at Southern Connecticut State University in New Haven is part of the university’s efforts to boost its curriculum in those disciplines. In addition to physics, biology and chemistry classes, the building hosts the Werth Center for Coastal and Marine Studies as well as the Connecticut State […]
There’s “a real revolution” underway in integrated, cloud-based human resources software, says Josh Bersin, of Bersin by Deloitte, a consultancy specializing in talent management and acquisition. Besides freeing up IT to handle other tasks, these systems allow HR to be more efficient because data is located in one spot rather than spread through multiple systems […]
Two different worlds, divided by a gate: It’s a familiar scenario in any college town or urban neighborhood. The phrase “town and gown” is rooted in the notion that universities and the surrounding communities are naturally at odds. But forward-looking colleges and universities are finding deep value in blurring those lines, and instead are leveraging […]
The momentum building behind higher ed analytics is hardly surprising, considering the explosion of tech tools available to make sense of institutional data. What might surprise some, though, is who on campus is responsible for predictive analytics. Rather than assigning the task to institutional research or creating a new department, schools are tapping administrators in […]
The growing availability of custom and commercial software applications allows colleges and universities to transform classroom laboratory experiences into virtual equivalents that offer advantages over their physical precursors. This change is gradually evolving at higher ed institutions across the nation and the globe. For example, New Mexico State University has made virtual science labs available […]
This fall, travel funded by the student government at Whitman College in Washington state will be taxed based on emissions generated in getting to and from the destination. Passed in February as a two-year pilot program, the rule is likely the first of its kind imposed by a student government at a U.S. college. Students […]
