At the University of Leeds in England, students taking classes in the Roger Stevens Lecture Theatre sit at small, trapezoid-shaped tables on tiered levels, working on group projects on a laptop connected to a video-sharing system. At the University of Hong Kong, students meeting at the Chi Wah Learning Commons collaborate with classmates on joint […]
Stephen Wilson, director of annual giving at Virginia State University, identifies donor prospects at no cost on LinkedIn. Using keyword searches based on profile information such as college, industry and job title, he finds potential matches and requests the connections. About half will respond and show interest in happenings at the university. “With 20,000 alumni […]
Alarming demographic shifts mean university admissions departments are facing a new reality. By 2026, it is predicted that the number of college-aged students will drop almost 15 percent – much of this driven by a plummet in births due to the Great Recession of 2008. While many higher-education institutions have pivoted towards online learning that […]
Why is digital marketing—so easily measurable—not measured in higher education at the level it is in other industries? I introduced the Higher Ed Digital Marketing Analytics Roadmap (HEDMAR), a year-long research project on digital measurement practices in my March 2017 UB column. This project was set to change the status quo in our industry by […]
IT leaders at The University of North Carolina at Chapel Hill recognized that unbundling, analyzing and sharing learning management system data could produce results, particularly in driving online students’ success. So they partnered with the College of Education to make it happen. Student behaviors such as ignoring the syllabus or not opening assignments will get […]
From 2007 to 2016, higher ed campuses grew by more than 10 percent in building space, outpacing the 8 percent growth in enrollment during the same period, according to the most recent "State of Facilities in Higher Education" report from Sightlines. It is the fourth consecutive year of construction outpacing enrollment growth. Much of this […]
If there's one thing small college purchasing managers know for sure, it's that they have to be smart about a lot of things. "At larger schools, people in purchasing have more specialization—they only do IT or facilities or science. Those of us at small colleges have to be able to do everything," says Allison Canada, […]
Editor's Note: This is part 2 of a 3-part series on b-school survival. Read Part 1. Applications to full-time, two-year MBA programs in the U.S. have been down since 2014, and this past fall, 64 percent of programs reported declines, according to the Graduate Management Admission Council's "Application Trends Survey Report 2017." To counter that, […]
Describe how higher education HR is run today and how it should be run in the future. Brad Saffer: It is very fragmented. There is a unique range of employees in higher education. Within some of these groups—tenured faculty, adjunct staff, administrators and office staff—are both union and nonunion employees. The hiring and onboarding processes […]
In the winter of my first year at the University of Minnesota, a fellow student proposed screening his carefully made VHS recordings of the 16-hour Live Aid “super concert.” Seen by more than a billion people when it was broadcast earlier that year, the support for rebroadcast in the TV lounge of the Middlebrook Hall […]
