Digital marketers, communicators and social media professionals working in higher education don’t have many opportunities to interact face to face with prospective or even current students. So keeping up with the digital habits and expectations of this ever-evolving audience is a real challenge. While primary research in the form of interviews, focus groups or even […]
Marylouise Fennell, former president of Carlow University, and Virginia Wesleyan President Scott D. Miller discuss using social media platforms as a cost-effective way to reach your target audiences while promoting your institution's brand. Those who don't employ social media are missing out on ways of communicating efficiently and quickly to stakeholders. What's not to "like"?
Here are six scenarios of challenges that higher ed leaders usually face without an event management system or without a robust system—and six ways this technology can help.
If you work in higher education, you have likely heard the term "digital literacy." But are basic literacy skills enough to equip students to thrive in today's world?Jennifer Sparrow, associate vice president of Teaching and Learning with Technology at The Pennsylvania State University, believes we need to help students move beyond digital literacy to achieve digital fluency.
The non-degree granting, for-profit sector of higher education has been experiencing success with coding and other technology boot camps since 2012. Encouraged by that success, both public and private degree-granting institutions have jumped on the bandwagon in recent years.
Higher education should be a transformative experience, not just a business proposition, says David J. Staley. If we really want to offer that transformative experience, higher ed has to break free of the traditional education model. Consider a university that moves around the world with students working on real-world problems while being immersed in local […]
Julin Sharp, director of digital education at Marist College in New York, discussed using peer influence to engage faculty and encourage creative teaching practices during her presentation at UB Tech® 2019 in Orlando.
