Through its membership, clinics and conferences, NAECAD, which oversees esports coaches and directors, provides a powerful collaborative environment to share ideas and foster growth.

Some experts say competency-based learning could follow as college leaders look to innovate to cope with the impacts of coronavirus campus closures.

Producing "binge-worthy" events—live and prerecorded—is key for attracting prospects during coronavirus closures and for building on-demand content for future marketing campaigns, says UB guest columnist Sujoy Roy.

Widener University creates an engaging website for admitted students and the AACRAO provides marketing strategies for schools without strong virtual tours or experience programs.