In March, Twitter unveiled its newest acquisition, a live video streaming app called Periscope. Following closely on the heels of a rival app called Meerkat, Periscope made waves by enabling anyone with a mobile device (iOS or Android) to broadcast from virtually anywhere. The apps allow viewers to interact with broadcasters through a chat feature. […]
Who watches online videos today? Maybe a better question is, who doesn’t? According to surveys from the Pew Research Center, 63 percent of adults watch videos while 75 percent of 18- to 29-year-olds do it on their smartphone. Video is an engaging, emotional and effective way to communicate and influence. So it was just a […]
The University of Michigan’s very decentralized campus means it has multiple IT departments, numerous technologies and plenty of cloud applications. “We basically use everything you can think of when it comes to the cloud,” says Don Welch, chief information security officer. “Colleges here have their own relationships with providers, and their own strategies with information […]
Institutions collect a wealth of data regarding admissions, financial aid and student success factors. All of these data provide a holistic view of prospective and current students, but it is crucial that this actionable intelligence be used to create and deploy personal and productive messages. In this web seminar, originally broadcast on April 23, 2015, an […]
The variety of challenges facing enrollment leaders are well documented: changing demographics, increased competition for students, scarce outcome data— and the list goes on. Resources are also limited, and so it is critically important for enrollment managers to measure the ROI of the initiatives they take and then adjust as necessary. Collaboration within the enrollment […]
The growing view of higher education as a global commodity has driven many ambitious institutions to deepen their international presence by setting up shop overseas. While still far from common practice, international branch campuses have risen from a worldwide total of 15 in 1995 to 231 in 2015, according to the Cross-Border Education Research Team […]
Students at Arizona State University today have access to a service-oriented financial assistance website that provides guidance on college planning. It offers cost calculators, links to scholarships and budget planning, and easy access to financial aid office staff. It’s an approach that works—and the result of using analytics to unearth a treasure trove of website […]
The wave of first-generation and low-income students now seeking higher ed access is placing unprecedented financial strain on the full spectrum of liberal arts institutions, says James F. Jones, the interim president of Sweet Briar College. But while other higher ed leaders acknowledge this and other challenges, many say the shutting down this year of […]
There was a time when colleges and universities could put their best marketing message out to the masses, and wait for students to respond and express interest. Today, it's about being aggressive without being pushy, being more student-focused without being intrusive, and being more open to digital communication without sacrificing authenticity. It's a fine line […]
Few of us could imagine where we would be in our institutional branding efforts without the internet and its related marketing and public relations applications. These digital tools have become our “digital front doors,” granting us the ability to effectively and efficiently share content with those eager to learn more about us. With that said, […]
