When campus marketing departments and admissions offices collaborate, valuable strategic alignments can be formed. Well-coordinated teams ensure that institutional branding messages speak to recruitment needs, while the recruiting messages encourage brand awareness and market penetration that resonate with faculty, staff and alumni. A shared reporting structure is one way to foster these alignments. Additionally, a […]
Paul Drayton @RowanBurlington President, Rowan College at Burlington County (N.J.) "College is more important than ever for career success, yet too expensive for far too many students. 3+1 provides all the benefits of both community colleges and four-year universities while lowering the tuition and debt burden on students and increasing our capacity to serve more […]
American higher education in 2016 faced increased pressure on performance—from students with high expectations and an economy in need of qualified workers. Colleges and universities were also being pushed to eliminate administrative and academic silos to help students of all ages and backgrounds succeed. Here's a look back at what made headlines in higher ed […]
Ensuring students are prepared for college and then do well academically, emotionally, physically and financially are key goals of student success initiatives on campuses today. And these programs aren't on the minds of only administrators whose day-to-day jobs involve supporting students in these ways. Top institutional officials have student success on their minds—most of them […]
Enrollment declines will be the most pressing concern keeping presidents and other top officials up at night in 2017. Seven in 10 who responded to a UB survey named it as the area with the greatest potential for causing the institution financial or reputational harm. State budget cuts, at 44 percent, are the next biggest worry […]
Donald Trump's pick for secretary of education, billionaire businesswoman and philanthropist Elisabeth "Betsy" DeVos, is more of a household name in K12 than higher ed circles. DeVos has worked to promote school choice and voucher programs, including creation of Detroit's charter school system. She sits on the board of the Foundation for Excellence in Education, whose […]
A greater level of accountability around access and outcomes looms on the horizon for higher ed administrators in 2017 and beyond. Experts across the ideological spectrum predict the federal government and the general public to demand more transparency in the data released about how graduates of specific campus programs fare in the job market. This push could […]
What are key challenges institutions are facing in achieving efficiencies through technology initiatives? There are three challenges. The first is user adoption, and the technology is good only if your users are using it. The key reason for low user adoption is that the technology is very complicated. That is the second challenge. Technology should […]
Instant Admissions Day at Unity College in Maine provides benefits beyond the immediate acceptance of students' applications, President Melik Peter Khoury says. This accelerated enrollment approach provides a clearer picture of the 700-student private college's incoming class. "The more we understand who's coming and the needs they have, we are better able to invest and […]
How many databases does your campus administer in the broad area of student support? American University uses more than 36 databases for different student-related administrative and learning management functions. Each data system was designed to serve the professional needs of discrete administrative units and is maintained and updated as needed. For the most part, these […]
