Recent research studies have begun to recognize males as a new "at-risk" population. Achieving gender balance means different things to different institutions. Technical programs with STEM-heavy curricula have traditionally struggled to attract female enrollments (though women are fast making inroads into these fields). Large public universities and smaller liberal arts colleges, on the other hand, […]
The free lunch for marketers is over on social media. Now that Facebook, Twitter, LinkedIn and, more recently, Snapchat can boast millions of daily users, they can set the prices—and encourage users to pay through the algorithms ruling user feeds. Social media might be about the people, but for the top players it’s about business. […]
Digital signage has come a long way in the last decade, and is increasingly utilized in higher education. Universities are an ideal place for digital signage, offering a variety of different venues for unique content including dining facilities; faculty and staff offices; faculty, staff, and student lounges; health clinics; gymnasiums or sporting arenas; theaters; classrooms; […]
It’s so easy to hit “send.” But experienced human resources professionals know better and are implementing creative strategies to share important news with employees while preventing them from overdosing on information. Although employees are responsible for reading and acting upon messages they receive, some HR professionals are helping them better manage that information. There’s good […]
Today’s rapidly evolving technology has higher education on the move, literally and figuratively. Mobile devices are powering a shift to more learning on the go, driving increased video consumption and requiring IT to fund ongoing bandwidth and infrastructure expansion. Tech is enabling big changes in how colleges deliver academic programs and grant credentials. Increased automation […]
It has been said that it takes a village to raise a child. To make a huge change at a university, it takes the entire village, a.k.a. a really good team, to make it happen. Here's our story. Millersville University of Pennsylvania has 7,500 undergraduates, 1,000 graduate students, seven unions representing faculty and staff, and […]
Loan default rates and an expanding focus on student success have made strong student financial literacy efforts a higher ed norm. But as students and their parents continue to grapple with paying for school, money management lessons from colleges are becoming a family affair. “Encouraging students and their families to communicate about financial responsibilities and […]
I would be wealthy if I had a nickel for every time a member of the faculty, staff, administration or board said, “I didn’t realize you could help with that.” Far too often, the marcom (marketing/communications) and public relations office is brought into a situation requiring communication to internal and external stakeholders late in the […]
Snow College’s latest travel policy included new, logical restrictions. For example: Employees would be reimbursed only for for hotel stays on days that matched an event’s agenda, and they could no longer expense a first-class airline seat. The Utah college got lots of comments—about three-quarters of them negative—when the regulations were posted for a 30-day […]
