Today’s college students say that picking a major that’s “AI-proof” feels like shooting at a moving target as they prepare for a job market that could be fundamentally different by the time they graduate.

College students who work while in school are more than twice as likely to land a job after graduation, a ZipRecruiter survey found. Work experience also helps graduates secure jobs more quickly in a competitive market.

Brand affinity is built through association, memory, tone, identity, and repeated signals that tell an audience what a place feels like.