Instead of relying on the usual enrollment campaigns that pushed a transactional message of “apply here," we took a few pages out of the consumer marketing playbook.
Interest in non-degree programming is growing among both professionals and institutions. Universities have a unique opportunity to align instruction with industry needs.
College and university leaders attending Ellucian Live are on the verge of using AI to transform the student digital experience. The biggest challenge: overhauling IT infrastructure.
By balancing organic engagement with targeted paid promotion, institutions can build a cohesive, impactful community that supports long-term growth and connection.
As colleges and universities grapple with declining enrollment and increasing financial pressure, a new report points to a collaborative solution: course sharing.
