Empathetic marketing is more critical than ever, enabling brands to better understand and more deeply connect to audiences. Here's how higher ed can make it work.
Johnson C. Smith University professor John Cash says universities that provide enriching curriculum and play for a diverse pool of students can spark future success in the multi-billion-dollar gaming field.
Admissions marketing spending has increased as higher ed institutions make a push, particularly via Facebook advertising, for online program enrollment.
College and university leaders must be nimble and open to disruptive, outside-the-box systems thinking—now and in a post-pandemic world, says UB Future Shock columnist James E. Samels.
Students are reaching back into their pasts to reconnect through the popular game Minecraft, while constructing their campuses during the coronavirus pandemic.
Most colleges offer an online version of the course catalog—but many aren't taking advantage of the connectivity and smart technology available. Here are actions to advance the academic catalog.
The ability to analyze, share and comment helps develop critical thinkers, says guest columnist Sean Brown, who has years of experience in academic video production and is a consultant with Minneapolis-based Contegy Digital.
If you work in higher education, you have likely heard the term "digital literacy." But are basic literacy skills enough to equip students to thrive in today's world?Jennifer Sparrow, associate vice president of Teaching and Learning with Technology at The Pennsylvania State University, believes we need to help students move beyond digital literacy to achieve digital fluency.
