Investing in online education will allow universities to reach a larger audience and potentially offset some of the costs associated with traditional higher education.

U-M names Santa Ono of the University of British Columbia as its next leader; Penn State's Bendapudi faces allegations from former colleague at Louisville.

Given the differences among the groups, content that is customized is essential in recruitment efforts.

Universities might start to think about crafting and socializing a compelling research narrative much like they would a fundraising campaign narrative.