No starving artists: Savannah College of Art and Design leans into creativity to boost enrollment

Sneaker design is just one of the many areas of study pushing 'innovation over tradition' at the institution.

The pandemic, soaring costs and questions over relevance had led to a 5% drop in enrollment at U.S. colleges over the last two years. But one Georgia school is bucking the trend thanks to a different approach.

For a class in sneaker design, or to shoot a virtual commercial in the Arctic, head to the Savannah College of Art and Design — also known as SCAD — where design meets technology. The school even gives most freshmen a VR headset.

Enrollment is up 9% from the previous year.

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