At a time when polls show two-thirds of Americans think higher education is no longer worth the price, Forsyth Technical Community College has a message for them.
“College,” the school says, “could cost you nothing.”
The planned marketing slogan highlights the new Workforce Pell Grants, the most dramatic expansion in more than 50 years of federal grants for education after high school — and the challenge of getting the word out about it. Few consumers know that hundreds of millions of dollars will be available as soon as this summer for nondegree programs, according to educators, researchers and policy analysts.
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