How Atlanta’s HBCUs landed millions from Apple, Southern Co.

By: | January 22, 2021

On a late spring evening last year, George T. French, president of Clark Atlanta University, got a telephone call that would change the course of thousands of college students in Atlanta.

A business partner in Alabama told him representatives from Apple Inc. (NYSE:APPL) wanted to talk. It was about a press release French just issued congratulating fellow Atlanta HBCUs Morehouse and Spelman after Netflix announced it was giving each college $40 million.

Even though Clark Atlanta did not receive the gift, French wanted to go on record in support of both schools.

Apple was impressed.

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