How Atlanta’s HBCUs landed millions from Apple, Southern Co.

On a late spring evening last year, George T. French, president of Clark Atlanta University, got a telephone call that would change the course of thousands of college students in Atlanta.

A business partner in Alabama told him representatives from Apple Inc. (NYSE:APPL) wanted to talk. It was about a press release French just issued congratulating fellow Atlanta HBCUs Morehouse and Spelman after Netflix announced it was giving each college $40 million.

Even though Clark Atlanta did not receive the gift, French wanted to go on record in support of both schools.

Apple was impressed.

Read more from Atlanta Business Chronicle.

Scroll down for more from UB


Most Popular