Gen Z college students are looking for scholarships on TikTok. There’s a better way, experts say

Date:

April 23, 2026

With more college students turning to social media to find scholarships, consumer advocates warn that they could run into trouble.

Around 1 in 5 Gen Z students search for scholarships on TikTok at least once a week, according to a recent survey from the private student lender Sallie. Roughly 1 in 3 students who used the platform to find scholarships believe they encountered misleading scholarship content.

“As college costs increase, students become more desperate for funding, making them more vulnerable to scams,” said higher education expert Mark Kantrowitz.

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Gen Z college students are looking for scholarships on TikTok. There’s a better way, experts say

The Always-On Insight and Networking Platform for Superintendents and Their Teams

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