Here in the South, the slogan “It Just Means More” resonates across the collegiate branding landscape in academics and athletics. However, the type of weather in the Southeastern Conference may also “mean more” to students. A new study published by the National Bureau of Economic Research finds that the type of weather conditions during a college student’s campus visit can affect their decision to apply to the school.
Though not a comprehensive study, authors examined data from an unnamed college in the northeastern United States.
Students were less likely to apply to the college if they toured it on extremely hot or rainy days. For rainy and heat days, the application likelihood was down 8.3 percent and 10.1 percent, respectively. Cold or cloudy conditions also affected application decisions of the students.
Read more at Forbes.
