Digital Content Strategies That Boost Enrollment in the Age of AI

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Date & Time: Tuesday, May 21st at 2 pm ET

In this 20-minute UB Ed Talk, learn how generative AI is impacting higher ed admissions marketing, as viewed through the lens of web content best practices.  

An expert in higher ed content strategy will provide practical takeaways for using this evolving technology effectively, and will describe some recent changes to the way search engines use AI to crawl, ingest, and interpret content.  

These takeaways will help shape your institution’s approach to leveraging digital content in admissions marketing to effectively target new prospects and ultimately increase student enrollment. 


Jim Keller, Founding Partner, Chief Digital and Technology Officer, Eastern Standard 

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