Colleges’ success with name image and likeness has become a top tool to recruit new student athletes, said Taylor Jacobs, LSU Athletics associate athletic director for NIL and strategic initiatives.
Why it matters: Student athletes have scored six- and seven-figure deals centered on their own personas since since name, image and likeness (NIL) rules changed.
Driving the news: “Prior to NIL, it was academic services and mental health and facilities and all of those things — that’s what a coach would sell on a recruiting visit,” Jacobs said Monday at the TN50 “Changing the Game” event hosted by Axios and Deep Blue Sports + Entertainment.
- “Now, they’re selling the NIL resources,” she told Axios’ Sara Fischer at the New York City event on how NIL rules have impacted women athletes’ experiences.
Read more at AXIOS.
