Colleges have been forced to change their recruiting plans on the fly throughout the COVID-19 pandemic.
More communication is being done remotely as plans were developed by schools to get their messages out to potential students. Similar plans continue, while others are introduced as colleges continue the recruitment process.
Washington & Jefferson College recently began personalized virtual Augmented Reality (AR) tours, called Uncommon Tours, for prospective students and families. “We decided that we really wanted to reach as many students as possible,” said Nicole Focareto, vice president for enrollment. “One of our concerns throughout the pandemic is that students who are a little farther away from W&J may not be visiting at the rate they normally had been. This Augmented Reality tour gives students an opportunity to visit and see the campus through the eyes of one of our student tour guides. It really allows students to keep W&J on their list of college choices.”