University Business readers are well-informed, intelligent individuals from a wide range of disciplines within higher education. But they are not necessarily specialists in all areas-and that’s where UB comes in. Decisions at institutions of higher education are no longer made by individuals but by groups. Our readers want to be presented with memorable information and rigorous analysis that will put them on an equal footing with their colleagues when it comes to important issues. The ideal UB article strikes a balance: It offers resources for the specialist, but it also engages and informs the general interest reader. Sharp analytical thinking should complement reporting.
Before you pitch us an idea, keep these points in mind:
- Read the magazine and the website (www.universitybusiness.com). It’s the best way to get a sense of the articles we publish as well as the style. It’s also the easiest way to avoid sending us something we’ve already covered.
- Know our audience. The typical UB reader is a professional within the higher education sector. Therefore, articles targeted to consumer audiences, such as “How to Get Into Your First-Choice College” or “Surviving The SAT,” have no place in UB.
- Assignments are generally made three months ahead of an issue’s cover date. If your pitch is tied to a particular issue, make sure it reaches us in time.
- Send us an outline or blurb, not a finished article. You’ll hear back from us much faster. If we like the idea, an assigning editor will contact you to hone the angle, locate resources, and determine deadlines and word count. Include your full mailing address, phone number, and e-mail address.
- Avoid dry, technical language. UB believes in making big ideas accessible to the widest possible audience.
Feature articles in UB cover a wide range of themes (security, management, technology, leadership, finances, etc.) related to the business of running a university. These articles typically run up to 2,500 words in length. You should also recommend ideas for sidebars and, when possible, provide photos, charts or tables to illustrate the article.
Departments focus on a specific area of university operations (Admissions, Marketing, Financial Aid, Human Resources, Business Technology, etc.). These articles typically run up to 1400 words. You are expected to provide complete contact information for the people, organizations, or companies mentioned in your article.
UB offers several forums for reader expression. In addition to a letters page, the Viewpoint and End Note pages are available for higher education representatives to discuss issues, challenge ideas, or offer solutions. Authors are encouraged to take a provocative stand in 1400 words or less. You should be able to distill your most salient point into one or two sentences. Just about any issue related to higher education is fair game.
UB is expanding editorial content on its website (www.universitybusiness.com) with content not found in the print publication. Web Exclusives include articles, interviews, opinion pieces, and more.
Manuscripts may be submitted electronically as an e-mail document, or as an attached text document (preferably MS Word). Word count, format, deadlines, and other specifics will be discussed with the editors at the time an assignment is made.