More than 2,500 universities are currently marketing online programs, so your higher ed institution needs an integrated marketing approach to differentiate your courses—ensuring you reach and captivate more students at all stages of their enrollment journey.
In this 17-page guide, discover key marketing strategies to stand out among the competition as well as to connect with and attract the right students.
Learn strategies on how to:
- Translate marketing efforts into actual enrollments
- Craft effective storytelling for each stage of student enrollment
- Scale enrollments and reduce acquisition costs
- Optimize SEO efforts to reach more prospective students
- Execute PR strategies that center on faculty members
- Ensure potential partners will help you attract, recruit, and retain the right students
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