West Va. U. starting a year of strategic action
As a new academic year begins on America’s college campuses, everyone is cataloging their aspirations. Students are filling out their planners and setting goals for success. Faculty members are refining their syllabi and envisioning new ways to engage students in learning. Administrators are wrapping up planning retreats and outlining benchmarks to meet.
At West Virginia University, we are as future-focused as every other institution, but I hold an opinion that violates higher education orthodoxy: I believe strategic planning is a myth. Perhaps we should pause for a moment while any other University presidents reading this recover from their swoons.