University of South Dakota to use GlyphEd

July 19, 2019 | GlyphEd

GlyphEd, the leading provider of interactive data visualization and discovery technology for college and university enrollment management teams, announced today that the University of South Dakota (USD) joined its customer roster. The University of South Dakota, a public liberal arts school located in Vermillion, South Dakota, chose GlyphEd’s data visualization software for insight into the performance of current enrollment initiatives.

GlyphEd helps school administrators analyze student data related to academic, demographic, financial aid and extracurricular activities within a single graphical/visual representation. This helps users better understand the context of their data and uncover answers to questions that have not yet been raised.

“USD is an institution focused on innovation, which isn’t limited to the hard work of our faculty in the classroom,” said Scott Pohlson, vice president of enrollment, marketing, and university relations. “Traditional methods for managing our enrollment funnels no longer guarantee the outcomes which position USD as a leader in our region. Trying GlyphEd’s visualization software will enhance our current enrollment management solution capabilities and help uncover insights in our data needed to determine the effectiveness of our numerous initiatives.”

In his role at the University of South Dakota, Pohlson oversees student recruitment and marketing strategies, which utilize analytical models for the purpose of improving the efficiency of campus enrollment strategies.

“We strive to provide schools with solutions to help uncover actionable insights from their data quickly and efficiently,” said Mark Sloan, founder and CEO of GlyphEd. “We are excited to work with USD, which has shown a great commitment to their students and the surrounding region, as they work to better understand the incoming students and applicants to their school. We look forward to providing visualizations that help them discover new opportunities, maximize their resources, and create new options for student success.

GlyphEd integrates with existing CRM and enrollment management data systems allowing schools to benefit from data they already capture. Schools such as the University of Notre Dame, Gannon University, John Carroll University, and Kent State University, as well as higher education consulting firms, like RNL, use GlyphEd to improve student outcomes.

About GlyphEd
A joint venture between the University of Notre Dame and SynGlyphX, GlyphEd is transforming the way colleges and universities interact with data to discover insights and make informed decisions. GlyphEd’s innovative approach to data visualization is being applied to Enrollment Management; Retention & Student Success; Academic Research; and Data Science Curriculum. GlyphEd software is in use by faculty, students, researchers and administrators – and is credited with attracting non-traditional students, optimizing recruiting travel spend, improving retention; discovering a lifesaving insight in a patient medical study; and improving a student’s performance in the video game Counter Strike. GlyphEd sits on top of existing IT investments in CRM and other systems and data – allowing colleges and universities to get a greater return on IT investments. Learn more at

About the University of South Dakota
Founded in 1862 and the first university in the Dakotas, the University of South Dakota is the only public liberal arts university in the state, with 198 undergraduate and 79 graduate programs in the College of Arts & Sciences, School of Education, School of Law, Sanford School of Medicine, School of Health Sciences, Beacom School of Business and College of Fine Arts. With an enrollment of more than 10,000 students and more than 400 faculty, USD has a 16:1 student/faculty ratio, and it ranks among the best in academics and affordability. USD’s 18 athletic programs compete at the NCAA Division I level.