UB Survey Results: College and University Branding

Date of broadcast: Thu, 10/18/18

A variety of factors are causing many colleges and universities to reexamine their branding. Consistent and effective branding can have a positive impact on many strategic efforts, from recruiting and enrollment to marketing and alumni engagement, as well as the overall public image and reputation of the institution.

Attend this web seminar to learn the results of a new University Business survey exploring issues related to college and university branding. Our discussion will cover how respondents described their institution’s branding efforts, what factors contribute most to a school’s brand or public image, and how to address some common challenges when it comes to branding.

Scheduled speakers:

Kurt Eisele-Dyrli
Research Editor
University Business

John Andrew
Customer Solutions
FedEx Office

Who will benefit: Higher ed leaders interested in the brand, image or reputation of their institution. Anyone may attend.