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net price

Why some institutions can afford to market opaque sticker prices

Some institutions that leverage an intimidating sticker price are incentivized to keep up this practice—and equally dissuaded from stopping. 

Are private colleges losing potential students due to a bad marketing tactic?

Despite the net price for private colleges falling by 11% in the past five years, nearly one-third of parents and students believe that a college education is overpriced. This one simple tactic can be to blame.

Is your college following the 10 best practices for financial aid transparency?

The Government Accountability Office has found that 90% of colleges "understate or don't include the net price" in financial aid offers.

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