Managing effective marketing has never been more important. Here's what Procter & Gamble can teach CMOs and higher ed marketers about effective advertising.
Recognizing that alumni are not mere one-time customers, but ongoing beneficiaries in need of support long after the first graduation holds the potential to transform both the higher education and workforce landscapes.
Institutions need more efficient strategies to collect key student information and use that data to deliver a more optimized student experience. One often overlooked strategy? Educational events such as college fairs, kick-off weeks, campus tours and other activities.
