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How marketing leaders can transform their media’s value

Managing effective marketing has never been more important. Here's what Procter & Gamble can teach CMOs and higher ed marketers about effective advertising.

This design firm may have just the branding blueprint you need to appeal to Gen Z

The nationally respected design firm identifies the key aspects that define a generation marked by its pandemic-era development and all its characteristics exacerbated it: intuitive technological use, observational shrewdness and concern for societal advancement.

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