Stadium wants to be America’s biggest sports network. And it doesn’t want to be on cable.
One night in mid-February, the marquee college basketball game on the schedule was Duke vs. Virginia, two ACC powerhouses, both ranked among the top teams in the country, both of whom would later earn No. 1 seeds in the NCAA tournament. The game was broadcast by cable giant ESPN, which beamed the action into some 85 million homes around the country.
For some college hoops fans without cable and lacking access to the “Worldwide Leader in Sports” there was a consolation prize: Old Dominion against Middle Tennessee State, a Conference USA matchup that was broadcast on over-the-air TV on a network called Stadium.