Sparkroom helped higher ed institutions save nearly $60M in 2018

January 2, 2019

Digital Media Solutions (DMS), the fastest-growing independent performance marketing company, announced its award-winning lead management platform Sparkroom® helped higher education institutions save $54,465,380 in media spend in 2018 through a combination of automatic rejections and inquiries returned to vendors after initial contact attempt by brands.

According to Sparkroom data, institutions using the platform rejected or returned just over a quarter of inquiries generated by third-party sources in 2018, including:

· Duplicates: Sparkroom integrates online and offline marketing data to identify duplicates regardless of source. Marketing automation via Sparkroom also allows for custom routing and rejection rules to ensure duplicate inquiries are managed in the most efficient manner based on unique school requirements.

Filter rejections: Inquiries that do not meet the requirements of an advertiser are automatically rejected. Filters can include accurate contact information, minimum education requirements, geographic targets and more. Sparkroom also allows users to easily create and manage custom validations for campaigns.

· Validity and compliance check rejections: Neustar, iDatafy, Jornaya, BriteVerify, PossibleNow and other business intelligence (BI) sources offer industry-leading databases that can be checked in real time to ensure inquiry legitimacy. Through Sparkroom, DMS works with institutions to evaluate how each BI source can impact their inquiry flow in order to evaluate the potential return on investment – in time and money – before recommending the approval of any long-term contracts.

· Returned inquiries: Sparkroom’s automated integration with school CRMs allows for easy, real-time scrubbing of returned inquiries. Sparkroom allows users to automate vendor invoices, based on reconciled delivery volume, to ensure users only pay for inquiries that meet campaign criteria.

DMS continues to innovate and automate key features within Sparkroom to help users better manage lead flow. Earlier this year, the company announced enhancements to offer unique capping tools that give ultimate control over campaigns that leverage third-party vendors.

Ideal for marketers tracking milestones through digital channels, Sparkroom performance marketing technology integrates data from disparate marketing systems to provide a holistic view of marketing performance. Sparkroom technology has been supporting household brands, including a long roster of higher education institutions, since 2008. Designed to meet the needs of the most sophisticated marketers, Sparkroom technology now includes configurable and customizable Sparkroom Core, Performance and Elite solution options. For more information on Sparkroom, visit

About Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent performance marketing company. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company’s performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016, 2017 and 2018; the Entrepreneur magazine 360 list in 2017 and 2018; and a top 10 ranking on the 2015 and 2016 Florida Fast 100 lists. Named one of America’s “Best Places to Work” in 2017 by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its consumer finance-focused brand Best Rate Referrals, affiliate network W4 Performance Ad Market, education-branded platforms under DMS Education including and or the performance marketing technology Sparkroom, visit Keep up with DMS news at and connect with us on LinkedIn at